Display ads are what most people think of when they imagine digital ads. If you know what Search advertising is, and you know what Social advertising is, then Display advertising is essentially everything else. Display ads come in a variety of sizes and styles and are found across the Open Web where consumers spend about two-thirds of their time online.
Display ads are used in many different cases to connect with your audience online, drive brand awareness, and encourage engagement on landing pages. Display ads are the largest media available to reach your audience online, including ad units such as video, banner, native, and more.